2024 Reflection

To the Kymmunity:

Kymz Oils has grown tremendously in 2024: by year's end we have increased our online sales from 2023 by 20%, we increased our total revenue by 20%, and we increased our in-store presence from 1 to 13. This year our focus was to continue to grow our market share. Our focus was to get as close to our customers as possible. We found that this helps with the customer experience, and customers are able to get their oils faster.

Pricing

This year we experimented with different pricing points that we felt our customers, distributors, store partners, and investors can all enjoy. We raised the price to $40 to position ourselves as a market player in the cost-efficient perfume and cologne market. We believe that the quality of our oils are extremely competitive compared to competitors in that particular market. We also  increased the price of our oils was to ensure the long-term growth and sustainability of the company. We also did not want to become the biggest threat to our distributor business.  Our wholesale program allows people to resell our oils, and we didn't want to offer custmers a better deal online. This is  why it's less expensive to shop locally at a store location or with a distributor.

Locations

In 2024 we were able to establish a physical retail presence in five major cities. They include Cleveland, Charlotte, Columbus, Baltimore, and the DMV. In 2025, we plan on doubleing the amount of stores we are in. We also plan to expand physically in cities where we established a footprint in the past years.

Future Ahead

In 2025 we will focus more on our physical retail model. We will invest more resources into marketing and customer retention. We will continue to invest heavily in our products to be able to meet the demand and foster even more expansion. My prediction for 2025 I believe we will be in 30 stores by next year, we will have seen an increase in revenue of 40%, and we will have a physical retail presence in Akron, Atlanta, Dayton, Orlando, Los Angeles, Tampa, and Miami.

Thank You

Thank you for taking the time to read this. Each time you make a purchase, you help us get closer to our goal. Our goal is to be the world's most loving company. You can shop online or go to the store location section on the website to find the closest store to you.